Client Overview:

A regional consumer electronics firm, known for its innovative e-commerce presence and a vast inventory of consumer electronics and home appliances, sought to improve its delivery capabilities for large and bulky products. With a mission to enhance customer satisfaction and streamline shipping operations, the firm aimed to reduce shipping times across the United States.

Challenge:

The firm faced a significant logistics challenge: efficiently shipping large and bulky products to customers across the country in a 1-2 day window. Traditional less-than-truckload (LTL) shipping took up to a week, creating delays that limited market reach and risked diminishing the customer experience. To expand its national footprint and capitalize on increased revenue opportunities, the company needed a faster, more reliable shipping solution that could handle large shipments with ease.

Solution:

The consumer electronics firm partnered with Hangar A to integrate Hangar A’s eCMS automation platform with their existing Descartes transportation management system (TMS). This allowed for seamless management of their shipments, from order processing to final delivery.

Hangar A proposed a 5-city, 6-month pilot program designed to test the efficacy of its next-day and two-day express air freight solution. The program was a resounding success, leading to the expansion of the pilot to 15 U.S. cities. With Hangar A’s eCMS platform and its robust network of commercial air freight partners, the firm was able to quickly transition from regional shipping to a nationwide shipping solution.

Business Impact:

Through Hangar A’s dock-to-door air freight service, the consumer electronics firm now ships up to 20,000 lbs of goods weekly. To date, over 1,000 successful shipments have been completed with significantly faster delivery times—reaching customers in just 1-2 days, compared to the 5-7 days typical of LTL truck shipments.

The result? The firm not only improved its customer satisfaction but also established itself as a competitive force in the national e-commerce space, rivaling larger big-box retailers. As same-day delivery options become available, the firm is poised for even greater growth and a strengthened market position.

“Hangar A’s express cargo management system (eCMS) has revolutionized our e-commerce operations. What used to take 5-7 days for our big and bulky items to ship via LTL truck to distant locations now takes only 1-2 days, with same-day delivery soon to be a reality. Hangar A’s platform has redefined our e-commerce strategy, enabling us to compete with national big-box retailers and establish ourselves as a recognized brand across the country. With Hangar A’s continued support, their platform is poised to become the ‘Amazon’ of large-item e-commerce deliveries.”

— Logistics Manager, Regional Consumer Electronics Firm

Conclusion:

The collaboration between the regional consumer electronics firm and Hangar A has proven that integrating advanced shipping technology with innovative logistics solutions can yield exceptional results. By dramatically reducing delivery times and enhancing operational efficiency, Hangar A’s eCMS platform has enabled the firm to expand its market reach and enhance the overall customer experience, paving the way for continued growth in the competitive e-commerce landscape.